Digital Marketing Specialist
Full time posted 2 months ago in IT Company Shortlist Email JobJob Detail
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Offered Salary 3000
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Career Level Executive
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Experience 2 Years
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Gender Any
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Industry Management
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Qualifications Diploma
Job Description
We are seeking a creative and results-driven Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a passion for digital marketing and a strong understanding of web design trends and best practices. This role will focus on promoting our website design services, enhancing our online presence, and driving lead generation through various digital marketing channels.
Key Responsibilities:
- Digital Strategy Development:
- Develop and implement comprehensive digital marketing strategies to promote our website design services.
- Analyze market trends and competitor activities to identify opportunities for growth.
- Content Creation:
- Create engaging and relevant content for our website, blog, social media, and email campaigns.
- Collaborate with the design team to produce visually appealing marketing materials.
- Search Engine Optimization (SEO):
- Optimize website content for search engines to improve organic rankings.
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Social Media Management:
- Manage and grow our social media presence across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Create and schedule posts, engage with followers, and analyze performance metrics.
- Email Marketing:
- Develop and execute email marketing campaigns to nurture leads and maintain customer engagement.
- Monitor and analyze campaign performance to improve future efforts.
- Paid Advertising:
- Manage and optimize PPC campaigns (Google Ads, social media ads) to maximize ROI.
- Track and analyze advertising performance metrics to inform future strategies.
- Analytics and Reporting:
- Utilize tools like Google Analytics to track website traffic and user behavior.
- Prepare regular reports on digital marketing performance and recommend improvements.
- Collaboration:
- Work closely with the sales and design teams to align marketing strategies with business goals.
- Participate in brainstorming sessions to generate innovative marketing ideas.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably in the web design industry.
- Strong understanding of SEO, PPC, social media, and email marketing strategies.
- Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite).
- Excellent written and verbal communication skills.
- Creative mindset with attention to detail and a strong sense of design.
- Ability to work independently and as part of a team.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and creative work environment.
- Flexible work hours and remote work options.
How to Apply: If you’re passionate about digital marketing and ready to make an impact in a growing website design company, we’d love to hear from you! Please submit your resume and a cover letter detailing your relevant experience to hr@infobahnworld.com